RSS - Posts
A Decade of Press Suppression–Martial Law
I asked my students in Masscom 8 (Media Laws & Ethics) to find out how the Philippine Press was clamped by then President Ferdinand Marcos during martial law. A series of video clips on a video documentary–“BATAS MILITAR: Martial Law in the Philippines“ can be played in YouTube.
As an introduction to the subject matter, i told the class that Marcos regarded the press during his regime “as a tool of repression and as a means to maintain itself in power”. (Journalist for Change: Development Communication for a Free Press, Richard Shafer, PPI 1991)
Click here for the video docu and More…
News Writing & Radio Broadcasting Workshop @ Tabok National High School
It’s my first time to handle a news-related lecture with high school students on Friday, October 23, 2009. Fortunately, it’s my own brainchild being the president of the General Parents-Teachers Association of Tabok National High School in my own barangay–Tabok, Mandaue City.
The lecture is in preparation for the annual PRESS CONFERENCE of the Department of Education in Mandaue City where the students shall compete their skills in news writing.
KBP News writing Refresher Lecture
For the first time in my journalism career, i’d lectured my fellow broadcast journalists in a News writing refresher lecture done Saturday(Sept. 26, 2009) by the Kapisan ng mga Brodkaster ng Pilipinas (KBP) at the Baseline Restaurant.
Though, i am already comfortable in conducting lectures in a classroom setting but yesterday’s was a little bit different hence the participants were fellow broadcast journalists.
What i did was to highlight some discrepancies in the reporting with emphasis on the use of the Cebuano language. Plus, a little review on the basics of news writing. Here is my powerpoint presentation of my lecture. Look for the download button and extract the compressed file on your PC. Click the file– KBP Broadcast News Refresher Lecture.pps to view the presentation complete with sounds of the audio clips.
Or you can view directly here (but without the sounds) the KBP Broadcast News Refresher Lecture powerpoint slide show.
Radio News Writing & Reporting Lecture
We’re done with our Radio News Writing & Reporting Lecture last Saturday, June 27 at the TV barn of ABS-CBN Cebu.
It was attended by more than a hundred students enrolled in the Business Administration course of the University of San Carlos and a few non-student attendees, mostly listeners of DYAB.
Why We Need an Advertising Code of the Philippines?
Education Secretary Jesli Lapus caused for the pull out of the “Spelling Bee” TV ads of air cargo forwarding service LBC Express Inc. in May after “it drew a flak from local officials and parents over its wrong message”.
There were two versions of the TV ad before it was pulled out by LBC from the air. The “remittance” and the “affordable” versions where both spelling bee participants answered “LBC” as the spelling for “remittance” and “affordable”.
Many times i’d told my advertising class that the rule always applied in advertising is “always tweak the rule“.
“Hidden Cam” and “Hayden Cam”
note: this post has been updated!!!!
“Hidden Cam”
We used to label news footage taken without the knowledge of our news sources as “Stolen Shots”. But since the phrase has a negative connotation being the shot a stolen one—the newsroom had decided to rename it to “Actual Shots”.
The footage in coverages that are planned to be taken with cameras hid from the people around the location shoot was named as “Hidden Cam” shots.
“Hayden Cam”
Actress Katrina Halili and Dr. Hayden Kho dancing in this video recording.
As regards to the sex video recordings of Dr. Hayden Kho with at least three of his former girlfriends—psychologists consider it as sexual voyeurism.
CRISIS MANAGEMENT MOMENTS
An Opportunity in the Middle of Crisis for Alberto’s Pizza
We were in our last lessons in Radio & TV Advertising class (MC-14) when the food poisoning incident involving Alberto’s Pizza broke out. The lessons were all about Public Relations which, of course, includes among others–Crisis Management.
But before the incident was reported in the media, one of the groups in my class had submitted their TV Ad material featuring Alberto’s Pizza with a slogan: “You’ll Live for it”. The TV Ad project was awarded “Best Message Strategy” during the recently concluded JOEY AWARDS (All-Advertising Awards of the USJR). Check the TV Ad below and the rest of the TV Ad projects of my class.
Before the finals, i asked the students to formulate a Crisis Management Plan for Alberto’s Pizza. Here are the excerpts of their plans:
“US Ads” Group
“It is obvious that Alberto’s Pizza gained bad publicity. However, whether it be good or bad publicity, it is still publicity. People who have never heard of Alberto’s can now recognize the store.”
“Repackage the image. Once the company packages their food as healthy, tasty, and safe, customers will be coming back. They should emphasize that what happened was only an “isolated case”.
“Beyond” Group
“The company must set some station objectives for the attendants to follow in order for them to have a uniform and accurate service. These objectives include steps on how to prepare and set the food, how to handle customers, and proper hygiene.”
“D’ Sweet Girls” Group
“The owner himself should face and show up to the public to give them assurance that the management is taking the full responsibility of the incident.”
“In addition, the management should formulate a tagline expressing the thought that the management cares and prioritizes its customers.”
“Mad Brew” Group
“After repackaging, they could also have a strategic alliance with companies (i.e. Tokyo Tokyo, Thirsty drinks, Coca-Cola) with a name to cover up easily in terms of good publicity, organization costs, and customers (especially that the products are really a hit to the Pinoy taste).”
“Discount” Group
“OPERATION: BRING BACK ALBERTO’s. Goal: Bring back the image of Alberto’s Pizza by correcting its lapses and overhauling its store presentation.”
“Tell the public that the controversy is a learning experience for the store that the former will be assured that the pizza house will be stricter to ensure that the same incident will not happen again.”
“Tariman Girls” Group
“Hopefully, Alberto’s establishment has time and resources to complete a crisis management plan before they experience such crisis.”
“Team-Pura” Group
“They should have used metal tables than wooden tables. Studies show that wooden tables can acquire and produce germs and micro-organisms.”
“Young Tycoons” Group
“Was the marketing department (of Alberto’s) involved in the issue? Yes, because aside from its pyschological effect on the people, the issue also affects the financial aspect of the company. Its “temporary” closure is a big lost for them which is why there is a need for the marketing department to intervene in order to create strategies that would capture again the attention of the customers despite the issue.”
“Their abrupt action of closing their stores to conduct their own investigation is an evidence that Alberto’s Pizza is doing its responsibility as a firm.”
“Chicas Dulces” Group
Problems like these are inevitable. So, if this kind of crisis occur, the company or management should have at least prepared for these problems and if not, the company should immediately seek for a P.R….”
Here are some of the observations and views made by my students in “Media Law & Ethics” class regarding various children’s television shows.
I asked them to monitor children’s television and child-friendly programs. By definition of the law (Children’s Television Act of 1997), CHILDREN’s TELEVISION programs–are those that are specifically designed for child viewing while CHILD-FRIENDLY programs–are those that are NOT specifically designed for child viewing but can help in the development of the children provided that it has no content which would cause physical, mental, and emotional harm to them.
Here are the comments made by my students:
The following are some of the reactions from my students in Media Laws & Ethics class at the University of San Jose Recoletos following their attendance in the Marshal Mcluhan Forum on Responsible Media held on December 7, 2007 at the USRJ audio-visual room:
From: “Dangerous Creators”
It is quie ramarkable when Maam Inday Varona pointed out that “If a nation has no civil liberties it has no right to call itself a democratic country.” Funny, how this quote reminds us on the realities behind our present dilemma: yet we were not able to apply them as far as press freedom is concern. Thus, she added that democracy is still under siege.
From: “Mga Banggiitan”
“It is not the barrel of the gun that extinguishes us from this profession but it is our empty stomach that could force us to leave from media.”
I said it and I said it again and i’m going to say it again.
I said it sometime 2006 before a gathering in Manila of some Southeast Asian journalists, who were part of the Konrad Adenauer Center for Journalism, when killings of journalists were discussed.
My CEBUANO JOURNALISM experience
Maayong Adlaw.
Radio broadcasting is a passion. TV-casting is glamorous. Newspaper reporting is once-upon-a-time exclusive for the English-writers.
Today, the Cebu media has bear the fruits cultivated for years by the vanguards of our own Cebuano dialect. Our local tabloid in Cebuano language—BANAT NEWS and SUNSTAR SUPER BALITA enjoyed much wider readership than the regular paper.
Cebuano journalism is a fashion that AM radio broadcasters were once the only practitioners in the media. But today, Cebuano journalism proves to be an effective tool in delivering news to the great masses.
The Cebuano Sentence Structure
Writing in active voice is a must for news. It means, our sentences in the news should follow the Subject-Verb-Object order. It’s not only that the S-V-O format makes our sentences shorter, it also identifies first the doer of the action.
In some local broadcast news that i have been monitoring, the writers are trying to follow the S-V-O format for their Cebuano newscast programs. So, some of the lines in the newscast would go like these:
No Comments Yet
No comments yet.
Comments RSS TrackBack Identifier URI
Leave a comment
